Website Layout and Content

Before you begin planning the layout and content of your website it is crucial that you pinpoint who your audience is. This will influence everything about your website design. For example, if your audience is only males than your design will probably be very different than if it was geared for female users. Or if your site is for an older demographic than you will design it differently than you would for a site that targets children or parents. Once you have determined your audience then you can move forward.

What is the end goal of your website? This is the next question you must ask yourself. What do I want my defined audience to do? There are a slew of different objectives you might have. Some websites are selling a product, some are encouraging visitors to call, some want you to subscribe to a newsletter or service. There are a lot of possibilities. As with defining your audience, your goal will greatly effect how your website looks.

Once you have defined these two aspects you can move on with planning the layout of your site. If you browse through just a few websites online you will see that there is no one way to design your site. Some have horizontal navigational menus, others have horizontal menus. Some websites are very minimalistic while others are bright and busy. It’s really up to you how you want to design your site. If you are inexperienced than my advice would be to keep it simple and straightforward.

Let’s talk about a few other elements you’ll want to include in your website…

Hero Images

The graphic above shows you where the hero image is located. A hero image is a large banner like photo placed front and center on your website. Usually on the image there is text and buttons encouraging the user to do something. They can be very effective in getting the user’s attention. The hero image is almost always above the fold. This means it is visible before the user has to scroll down.

Not every website has a hero image. It’s not something you have to have but it is something to consider when planning out your website design. Of course, in order for this to be effective you need to have a high quality, powerful image for the background. You can read more about finding images here.

Calls To Action (CTA’s)

You can also see in the graphic above where I labeled a call to action or CTA. A CTA does just what it says it will; calls a user to perform an action. This is a must have on your website. You don’t want too much time to go by without the user being prompted to act. Remember your end goal? That’s usually what you are encouraging your user to do. Some call to action examples are: subscribe today, call now, contact us today, sign up now, schedule a consultation, etc.

Your CTA’s should also stand out. This is why they are often in button form like the graphic above. The last thing you want is for your CTA to go unnoticed. It should jump off the page so the user immediately knows where to go to accomplish it. It’s a good idea to have a CTA on every page so your user can easily accomplish the action no matter where they are on your website.

Here are a few more tips for designing your site…

  • Your site needs to be user friendly. This means your text is readable, everything is spaced nicely, and it flows well. You don’t want to overwhelm your visitors with too much text or images.
  • You absolutely must have a responsive website. A responsive website means that it will look good and adjust for all screen sizes. Most importantly is mobile. A huge chunk of your visitors will be on a mobile device. Don’t lose visitors because your site isn’t properly formatted for smaller screens!
  • Make your content valuable! Hire someone to write the content for you site or spend a lot of time on it. Poorly written content will chase your visitors away too.

There is a lot to take into consideration when planning your website. This is just some really basic info to get you started. I suggest you do a lot more research if you are going to design the site entirely on your own. If not, contact me and I’ll be happy to take the job off your hands!

Website Layout and Content

Before you begin planning the layout and content of your website it is crucial that you pinpoint who your audience is. This will influence everything about your website design. For example, if your audience is only males than your design will probably be very different than if it was geared for female users. Or if your site is for an older demographic than you will design it differently than you would for a site that targets children or parents. Once you have determined your audience then you can move forward.

What is the end goal of your website? This is the next question you must ask yourself. What do I want my defined audience to do? There are a slew of different objectives you might have. Some websites are selling a product, some are encouraging visitors to call, some want you to subscribe to a newsletter or service. There are a lot of possibilities. As with defining your audience, your goal will greatly effect how your website looks.

Once you have defined these two aspects you can move on with planning the layout of your site. If you browse through just a few websites online you will see that there is no one way to design your site. Some have horizontal navigational menus, others have horizontal menus. Some websites are very minimalistic while others are bright and busy. It’s really up to you how you want to design your site. If you are inexperienced than my advice would be to keep it simple and straightforward.

Let’s talk about a few other elements you’ll want to include in your website…

Hero Images

The graphic above shows you where the hero image is located. A hero image is a large banner like photo placed front and center on your website. Usually on the image there is text and buttons encouraging the user to do something. They can be very effective in getting the user’s attention. The hero image is almost always above the fold. This means it is visible before the user has to scroll down.

Not every website has a hero image. It’s not something you have to have but it is something to consider when planning out your website design. Of course, in order for this to be effective you need to have a high quality, powerful image for the background. You can read more about finding images here.

Calls To Action (CTA’s)

You can also see in the graphic above where I labeled a call to action or CTA. A CTA does just what it says it will; calls a user to perform an action. This is a must have on your website. You don’t want too much time to go by without the user being prompted to act. Remember your end goal? That’s usually what you are encouraging your user to do. Some call to action examples are: subscribe today, call now, contact us today, sign up now, schedule a consultation, etc.

Your CTA’s should also stand out. This is why they are often in button form like the graphic above. The last thing you want is for your CTA to go unnoticed. It should jump off the page so the user immediately knows where to go to accomplish it. It’s a good idea to have a CTA on every page so your user can easily accomplish the action no matter where they are on your website.

Here are a few more tips for designing your site…

  • Your site needs to be user friendly. This means your text is readable, everything is spaced nicely, and it flows well. You don’t want to overwhelm your visitors with too much text or images.
  • You absolutely must have a responsive website. A responsive website means that it will look good and adjust for all screen sizes. Most importantly is mobile. A huge chunk of your visitors will be on a mobile device. Don’t lose visitors because your site isn’t properly formatted for smaller screens!
  • Make your content valuable! Hire someone to write the content for you site or spend a lot of time on it. Poorly written content will chase your visitors away too.

There is a lot to take into consideration when planning your website. This is just some really basic info to get you started. I suggest you do a lot more research if you are going to design the site entirely on your own. If not, contact me and I’ll be happy to take the job off your hands!

AM Web Design

New Braunfels web design. Serving New Braunfels, Schertz, Selma, and San Antonio areas.

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AM Web Design

New Braunfels web design. Serving New Braunfels, Schertz, Selma, and San Antonio areas.

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© 2018 AM Web Design

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